Bootcamp

Digital Marketing

Build in-demand marketing skills, create real campaigns, and get expert career support in a flexible 12-week format.

Start Date

05/08/2026

00
Days
00
Hours
00
Mins
00
Secs

Duration

03-06 Months

Experience

None required

Curriculum
Success Stories
Career Paths
Payment Options
How to Apply

Why choose our Digital Marketing bootcamp

  • Earn a globally recognized credential from the University of Chicago
  • Work on projects grounded in real-world practice
  • Get one-on-one support from experienced mentors
  • Learn online in a flexible format that fits your life
  • Access career coaching, from interview prep to job search strategy
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Commitment to quality and growth

88%

Employment rate*

178%

Salary growth*

86%

Launched new careers*

13k+

Student population*

*According to the HyperionDev Graduate Outcomes Report. This report combines the student experience from global bootcamp participants, not limited to the university.

Real stories of success

Alice Howis
From psychologist to data scientist

Alice came in with little experience. Career workshops and practical support helped her navigate the learning curve and land a junior data analyst role.

Alice Howis
Watch Story
From psychologist to data scientist
Eustoachio Di Paola
From civil engineer to web developer

After 20 years in civil engineering, Eustoachio used the Web Development bootcamp to make a bold career shift into tech.

Eustoachio Di Paola
Watch Story
From civil engineer to web developer

Student stories reflect experiences from the global HyperionDev learner community and are not specific to University of Chicago participants.

Why pursue a career in digital marketing?

Drive business growth

Digital marketing is driving innovation across sectors, with social media alone set to power a $1.5 trillion industry by 2030.

Entry points at every level

Whether you’re new to the field or upskilling, digital marketing offers accessible pathways to grow your career.

Strong job outlook

Roles in digital marketing are growing faster than average, with 10% projected growth through 2031.

What you'll learn

This program is structured to help you build your skills layer by layer, from core marketing concepts to advanced digital strategy. Each level includes focused lessons, guided projects, and practical checkpoints to keep you on track. You'll progress with clarity and purpose, developing your expertise through a mix of creative work and data-driven thinking.

Level 1

Introduction to Digital Marketing

Explore the foundations of digital marketing, including funnels, career paths, and platform-specific social strategies. Learn key website design principles that drive user experience and conversion. Build essential skills for content and social media success.

Capstones: Social Media Campaign, Website UX Audit

Level 2

Channel Strategy and Content Creation

Master SEO, PPC, and email marketing while developing impactful content strategies for digital channels. Learn to craft compelling brand stories and explore how AI is shaping modern content delivery. Create multichannel campaigns tailored to diverse audiences.

Capstones: Content Storytelling Project, Email Marketing Campaign

Level 3

Data, Strategy, and Campaign Planning

Use tools like Google Analytics and Data Studio to analyze and visualize marketing performance. Build full-funnel strategies for B2B and B2C, ensuring ethical data use and platform integration. Plan and present a complete digital campaign from audience to execution.

Capstones: Marketing Strategy Plan, Full Campaign Plan

*DISCLAIMER: Curriculum content may be adjusted to reflect industry changes or instructional needs.

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Skills with real career impact

Experience, support, and direction to take your next professional step with confidence.

Resume and portfolio review

Craft a polished portfolio and resume that showcases your strengths to employers.

One-on-one mentorship

Get personal guidance on your LinkedIn, interview skills, and career direction.

Global hiring network

Access exclusive job boards, employer events, and valuable industry contacts.

Ongoing guidance

Keep growing with career support and alumni resources after your course ends.

Meet your faculty

Tom Hafen

Adjunct Professor of Marketing

Tom Hafen is currently Vice President of Marketing Communications at Goldman Sachs where he leads consumer communications on Marcus by Goldman Sachs. Prior to Goldman Sachs, Hafen was Head of Marketing on National Growth Brands at Nestle Waters USA. Hafen's past roles include leading marketing for the Gerber Infant Formula Business at Nestle, managing the Iams pet care brand at Procter and Gamble, and leading U.S. marketing for tablets and phones at Microsoft.

He also helped lead the Winnie the Pooh brand at the Walt Disney Corporation. He has been a Lecturer in Management at Yale University School of Management and an Adjunct Professor of Marketing at Columbia Business School. His publications include research on digital marketing, social media, and U.S. business history. Hafen holds an MBA and PhD from the University of Chicago.

Potential Digital Marketing career paths

After completing the bootcamp, you’ll be ready for digital marketing roles across a range of industries and teams:

Digital Marketing Analyst

Use data to track campaign performance, identify audience behavior, and guide strategy with clear, actionable insights.

Social Media Manager

Build and manage brand presence on social platforms. Create targeted content, engage audiences, and grow community impact.

Content Strategist

Plan and create content that builds brand voice and drives engagement across websites, emails, blogs, and social media.

SEO Specialist

Improve search visibility by optimizing content, refining keyword strategies, and increasing organic reach across search engines.

PPC Specialist

Manage paid advertising campaigns across digital channels. Maximize return on ad spend with smart targeting and performance tracking.

Email Marketing Manager

Design and execute email marketing campaigns to nurture leads and build customer relationships

Ways to manage your tuition

Most affordable

Pay upfront

Upfront fee
$ 10,951
Pay in full to secure a discounted rate.
Tuition savings
14%
Full price
$ 13,001
Apply Now
Most Popular

Pay monthly

From
$ 200
per month
Pay your tuition over time with flexible monthly installments thanks to our funding partners
Apply Now

Financial aid and funding options

External resources are available to help you finance your education.*
Review the options below to determine whether you qualify for support toward your tuition

Splitit
Installment plan

Split your tuition into 3 or 6 monthly installments from $583/month using your existing Visa or Mastercard credit card. No new credit needed.

Learn more
EdAid
Installment plan

Pay a deposit, then spread the remaining tuition over 24 monthly installments from $479/month.

Learn more
Climb Credit
Student loan

Choose flexible monthly repayments from $310/month, with loan options tailored to your eligibility.

Learn more
Sallie Mae
Student loan

Monthly repayments from $25/month, with interest-only or deferred repayment options available.

Learn more
GIBill
Veteran benefits

Use your GI Bill® education benefits to cover your bootcamp tuition. For veterans and eligible family members.

Learn more
WIOA
Workforce funding

Federal aid may cover your tuition if you are a dislocated worker, low-income adult, or young adult.

Learn more
Explore Funding Options

*The university provides information about these options for your convenience, but does not endorse or recommend any specific lender or program. We encourage you to carefully review terms and compare options before making any financing decisions.

Earn a digital marketing credential upon completion

Finish your program with a verified digital credential that validates your achievement and career readiness.

Certificate for the bootcamp

How to apply

Getting started is straightforward. Here's what to expect:

01

Choose your program

Select the course that aligns with your goals.

02

Apply online

Complete your application.

03

Secure your spot

Choose your payment method to continue.

04

Start learning

Meet your mentor and upskill at your pace.

05

Complete your course

Finish with a credential that adds value.

FAQ

How do I know if the Digital Marketing Bootcamp is right for me?

Whether you're just starting out or looking to shift into a more creative, strategic role, this bootcamp gives you the hands-on experience to succeed in digital marketing.

Do I need a background in marketing to apply?

No prior experience is required. You’ll start with the basics and build your skills step by step, with plenty of support along the way.

Is this bootcamp accredited or certified?

This bootcamp does not carry formal academic credit, but you'll earn a certificate of completion from our institution, which is widely valued by employers and can strengthen your path into a digital marketing career.

How much time do I need to commit?

Part-time learners should plan to dedicate an estimated 10–20 hours per week to complete the bootcamp in approximately six months. This option is ideal if you are balancing your studies with work or other commitments.

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Full-time learners should plan to dedicate an estimated 35–40 hours per week to complete the bootcamp in approximately three months.

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Our online bootcamps are designed to be flexible. If you need additional time, you may have the option to extend your bootcamp duration.

What are the technical requirements?

You’ll need a computer with a stable internet connection. We’ll let you know if any specific tools or software are required before you start.

What if I need to defer or get a refund?

Life happens, and we get that. View our refund and deferral policy or reach out to admissions to talk through your options.

Ready to make your move into digital marketing?

In just three to six months, gain the tools and know-how to start working toward a career in digital marketing. Thousands have done it, and you can too.

Apply NowSchedule a Call

Events

Stay tuned for live online sessions and in-person events. Discover more from our bootcamps experience with insights from our team and dedicated spaces to ask questions.

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