The University of Chicago is partnering with online education provider HyperionDev to offer a portfolio of high-impact, outcomes-focused online programs. These programs are provided by HyperionDev and quality assured by UChicago to leverage their thought leadership in technical practice developed over decades of expertise.
Courses
Build in-demand marketing skills, create real campaigns, and get expert career support in a flexible 12-week format.
Digital Marketing Bootcamp
03-06
Duration
Months
Start Date
None required
Experience
Why students choose our bootcamp
Earn a certificate from the University of Chicago, recognized worldwide
Work on projects grounded in real-world practice
Get one-on-one support from experienced mentors
Learn online in a flexible format that fits your life
Access career coaching, from interview prep to job search strategy
Commitment to quality and growth
88
Employment rate*
%
178
Salary growth*
%
86
Transitioned into tech*
%
13,000
Student population*
+
*According to the 2024 HyperionDev Graduate Outcomes Report. This report combines the student experience from global bootcamp participants, not limited to the University of Chicago.
Real stories of success
From psychologist to data scientist
Alice came in with little experience. Career workshops and practical support helped her navigate the learning curve and land a junior data analyst role.
Alice Howis
From high school graduate to software developer
Robert came in with self-taught coding basics. The course gave him structure and practical experience, leading to his first role in tech.
Robert Truter
Why pursue a career in digital marketing?
Drive business growth
Digital marketing is driving innovation across sectors, with social media alone set to power a $1.5 trillion industry by 2030.
Entry points at every level
Whether you’re new to the field or upskilling, digital marketing offers accessible pathways to grow your career.
Strong job outlook
Roles in digital marketing are growing faster than average, with 10% projected growth through 2031.
This program is structured to help you build your skills layer by layer, from core marketing concepts to advanced digital strategy. Each level includes focused lessons, guided projects, and practical checkpoints to keep you on track. You'll progress with clarity and purpose, developing your expertise through a mix of creative work and data-driven thinking.
What you'll learn
Level 1:
Introduction to
Digital Marketing
Capstones: Social Media Campaign, Website UX Audit
Explore the foundations of digital marketing, including funnels, career paths, and platform-specific social strategies. Learn key website design principles that drive user experience and conversion. Build essential skills for content and social media success.
Level 2:
Channel Strategy and Content Creation
Capstones: Content Storytelling Project, Email Marketing Campaign
Master SEO, PPC, and email marketing while developing impactful content strategies for digital channels. Learn to craft compelling brand stories and explore how AI is shaping modern content delivery. Create multichannel campaigns tailored to diverse audiences.
Level 3:
Data, Strategy, and Campaign Planning
Capstones: Marketing Strategy Plan, Full Campaign Plan
Use tools like Google Analytics and Data Studio to analyze and visualize marketing performance. Build full-funnel strategies for B2B and B2C, ensuring ethical data use and platform integration. Plan and present a complete digital campaign from audience to execution.
*DISCLAIMER: Curriculum content may be adjusted to reflect industry changes or instructional needs.
Experience, support, and direction to take your next professional step with confidence.
Skills with real career impact
Resume and portfolio review
Craft a polished portfolio and resume that showcases your strengths to employers.
One-on-one
mentorship
Get personal guidance on your LinkedIn, interview skills, and career direction.
Global hiring network
Access exclusive job boards, employer events, and valuable industry contacts.
Ongoing
guidance
Keep growing with career support and alumni resources after your course ends.
Meet your faculty
Tom Hafen is currently Vice President of Marketing Communications at Goldman Sachs where he leads consumer communications on Marcus by Goldman Sachs. Prior to Goldman Sachs, Hafen was Head of Marketing on National Growth Brands at Nestle Waters USA. Hafen's past roles include leading marketing for the Gerber Infant Formula Business at Nestle, managing the Iams pet care brand at Procter and Gamble, and leading U.S. marketing for tablets and phones at Microsoft.
He also helped lead the Winnie the Pooh brand at the Walt Disney Corporation. He has been a Lecturer in Management at Yale University School of Management and an Adjunct Professor of Marketing at Columbia Business School. His publications include research on digital marketing, social media, and U.S. business history. Hafen holds an MBA and PhD from the University of Chicago.
Tom Hafen
Adjunct Professor of Marketing
Potential career paths
After completing the bootcamp, you’ll be ready for digital marketing roles across a variety of industries and specializations:
Content Strategist
Plan and create content that builds brand voice and drives engagement across websites, emails, blogs, and social media.
Digital Marketing Analyst
Use data to track campaign performance, identify audience behavior, and guide strategy with clear, actionable insights.
Social Media Manager
Build and manage brand presence on social platforms. Create targeted content, engage audiences, and grow community impact.
SEO Specialist
Improve search visibility by optimizing content, refining keyword strategies, and increasing organic reach across search engines.
PPC Specialist
Manage paid advertising campaigns across digital channels. Maximize return on ad spend with smart targeting and performance tracking.
Ways to manage your tuition
Upfront payment
Pay in full and secure a discounted rate.
Full price
Tuition savings
Most affordable
*The University of Chicago provides information about these options for your convenience, but does not endorse or recommend any specific lender or program. We encourage you to carefully review terms and compare options before making any financing decisions.
Student loan
Low-interest loans beginning from as little as $200. Flexible repayment terms.
Veteran benefits
GI Bill® benefits cover up to 100% tuition for eligible veterans and families.
VA Education
Benefits
Tuition assistance
Workforce funding may cover up to 100% tuition for eligible unemployed or underemployed individuals.
There are a variety of resources to help students finance their education. This includes employer reimbursement, private loans, and workforce development benefits. Pay in affordable monthly installments by applying through external tuition assistance or loan providers listed below.
Examples of external options students have used include:
Earn a credential upon completion
Finish your program with a verified digital credential that validates your achievement and career readiness.
How to apply
Getting started is straightforward. Here’s what to expect:
Choose your program
Select the course that aligns with your goals.
Apply online
Complete your application.
Secure your spot
Choose your payment method to continue.
Start learning
Meet your mentor and upskill at your pace.
Complete your course
Finish the course and receive your UChicago credential.
Frequently asked questions
Whether you're just starting out or looking to shift into a more creative, strategic role, this bootcamp gives you the hands-on experience to succeed in digital marketing.
Still unsure? Book a call with our admissions team, and we’ll help you decide.
No prior experience is required. You’ll start with the basics and build your skills step by step, with plenty of support along the way.
This bootcamp does not carry formal academic credit, but you'll earn a certificate of completion from the University of Chicago, which is widely valued by employers and can strengthen your path into a software engineering career.
If you study part-time, aim for 5-10 hours per week to finish in 6 months.
Full-time learners can complete it in around 3 months with 35-40 hours per week.
You can adjust your pace if needed.
You’ll need a computer with a stable internet connection. We’ll let you know if any specific tools or software are required before you start.
Life happens, and we get that. View our refund and deferral policy or reach out to admissions to talk through your options.
Ready to make your move into digital marketing?
In just three to six months, gain the tools and know-how to start working toward a real career in digital marketing. Thousands have done it, and you can too.
